Odeon Caves, World Keeps Turning

Move along everyone, there’s nothing to see here. It is reported that Odeon will now screen Alice in Wonderland just like everyone else.

The boycott was weakened when Cineworld and then Vue dropped out leaving Odeon in an increasingly weak position. Disney were simply trying to be sensible and attempt to reduce piracy, not by attacking film fans who obtain films illegally, but by giving them a little bit of what they want. The DVD will be released 13 weeks after the film debuts next week and people will still flock to the cinemas to get the big screen experience. IMAX screenings are already sold out!

What a load of fuss about nothing. At least it gave me an excuse to use plenty of stills from Alice in Wonderland, and get it plenty of free press.

Cineworld Drop Alice Boycott

Cineworld have announced that they have reached a compromise with Disney and are going to show Tim Burton’s Alice in Wonderland despite the earlier DVD release date. The Times “understands” that this is due to a promise from Disney that this will not become the standard for new film releases. The whole mess continues to baffle me as the average consumer doesn’t know when a DVD is going to be released and probably doesn’t care, especially for a 3D film where the cinema offers a much better experience. Other cinema chains are likely to follow suit or lose large audiences to a major rival.