“That which we call a rose by any other name would smell as sweet”
Juliet from Romeo and Juliet
“I’d sure hate to get a dozen Crapweeds for Valentine’s Day”
Marge Simpson from The Simpsons
Two very poignant lines as spoken by two of popular culture’s most ubiquitous female characters. Maybe the name of something doesn’t matter but it still would be nice to have a clear idea of what that name is. I’m looking at you Upcoming Superhero Film From Joss Whedon About Those Avengers Guys.
Back when it was announced that the UK would be getting an alternative title to America and everyone started calling the film Marvel Avengers Assemble I thought people were just being a little too literal in reading the logo from the poster (above). The title everyone kept repeating just sounded silly, surely that couldn’t the name of one of this year’s biggest releases? It’s time for another of my pointless investigations. Avengers Assemble or Marvel Avengers Assemble? Cue theme tune…
As in any such investigation my first port of call was IMDb, hallowed ground for any film fan, as was presented with precisely what I wanted; Avengers Assemble. Knowing better than to simply accept one source as gospel I double checked with the Film Distributors’ Association, they have to get it right. Sadly they offered up Marvel Avengers Assemble. Bugger.
With conflicting information I thought maybe the film’s official UK website would settle the matter but it was not that easy. They claim that the film is called Marvel’s Avengers Assemble adding an extra letter and some punctuation. Has the world gone insane!? There’s only one group who can settle this dispute, a team who legally have to get the film right. Time to check out the BBFC.
Marvel Avengers Assemble it is then. Confusion over.
Side-note: I thought it odd that the UK were getting the studio name tacked onto the start of the film’s title when the US were not. Then I checked out the MPAA’s website (they’re like the American version of the BBFC but less cuddly) and they list the film as Marvel’s The Avengers.